The pharmaceutical market is complex and conservative, with conflicts of interest impacting medicine availability and profitability. From our independent position, we revolutionize the system to make the sector future-proof, ensuring the best outcomes for patients every day.
Our mission &
vision
Our mission
Bringing the most valuable ecosystem to the pharmaceutical market via a multipurpose platform. Optimized and future-proof, sustainable and transparent.
Our vision
Enabling the pharmaceutical market to operate in an ecosystem that effectively improves their outcomes and drug availability, reduces the cost and waste of good medicines, and allows for fair margins for all relevant stakeholders.
Meet our team
Wâtse Hiddema
With over 12 years of experience in the pharmaceutical and healthcare industry, Wâtse Hiddema has a clear opinion about healthcare. His goal is to improve healthcare and pharma: through focused commercial activities; structured innovation; business development and operational excellence. Wâtse has held various management roles in procurement, sales and business development for pharma and healthcare companies. Recognized by his communication skills, and result-oriented leadership. He has earned a degree in Pharmacy from the University of Groningen.
Wouter Gruijters
Over the past sixteen years, Wouter has helped several (international) companies to optimize their marketing and sales processes, with the aim of driving long-term online business success. Recognized for developing and implementing corporate-wide digital marketing programs. He has earned degrees in Marketing Management from the Erasmus University Rotterdam and followed AI for business graduate program from the INSEAD Business School.
