The best
experience for all
TRXmeds is a B2B pharmaceutical platform that connects pharmacies with medicine suppliers, offering smart contract management, automated stock handling, and data-driven insights to optimize medication availability and patient care.
Our story
The world has changed radically in the last several years. While change can be challenging, it also provides opportunity to reflect and renew. At TRXmeds, we know this from experience. Two years ago, we paused and thought deeply about who we wanted to be. It was a pivotal moment in shaping who TRXmeds is today. Through sustainable changes over time, we have built and shaped our culture. Professional and energetic, we thrive to make the best experience for all users of our services.
Our Mission
Bringing the most valuable ecosystem to the pharmaceutical market via a multipurpose platform. Optimized and future-proof, sustainable and transparent.
Our Vision
Enabling the pharmaceutical market to operate in an ecosystem that effectively improves their outcomes and drug availability, reduces the cost and waste of good medicines, and allows for fair margins for all relevant stakeholders.
Our core values
The way we work is guided by the six principles of the TRXmeds.
Transparent
Represents our culture where trust is built through consistent honesty and accessibility, without hidden agendas or unnecessary barriers.
Future-proof
We're embracing growth and enabling all stakeholders to thrive in an ever-changing world. Anticipating future opportunities guarantees long-term success and relevance.
Sustainable
At TRXmeds, we are committed to making choices today that pave the way for a brighter and more sustainable future for generations to come.
We build to benefit all customers
We started our platform for all market participants who contribute value, ensuring that everyone receives a fair fee.
We talk straight without being rude
Making difficult things simple and understandable. We are honest, transparent, and always back our claims with data.
Human first
Automation and robotics are great, but nothing can replace real human contact. Embodies our belief that people are at the heart of everything we do.
Meet the founders
The TRXmeds founders comes from a diverse background of pharma, tech and digital, but what they have in common is passion, expertise, and ambition.
Wâtse Hiddema
With over 12 years of experience in the pharmaceutical and healthcare industry, Wâtse Hiddema has a clear opinion about healthcare. His goal is to improve healthcare and pharma: through focused commercial activities; structured innovation; business development and operational excellence. Wâtse has held various management roles in procurement, sales and business development for pharma and healthcare companies. Recognized by his communication skills, and result-oriented leadership. He has earned a degree in Pharmacy from the University of Groningen.
Wouter Gruijters
Over the past sixteen years, Wouter has helped several (international) companies to optimize their digital marketing and sales processes, with the aim of driving long-term online business success. Recognized for developing and implementing corporate-wide digital marketing programs.
He has earned degrees in Marketing Management from the Erasmus University Rotterdam and followed AI for business graduate program from the INSEAD Business School.
